March/April 2003

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Checking into Hotel Partnerships

By Jennifer Cordero

Partnering with a hotel can provide a steady stream of referrals, extra exposure and marketing opportunities. But there are also hidden costs to consider.

Diverse Marketing Drives Sales for American Van Rental

By Albert Neal

Event marketing is just one of the techniques that has helped the Atlanta-based independent rental company thrive for more than a decade.

Shielding Your Company from Employee Fraud

By Henry Wort

Creating a positive work environment, along with keeping complete and accurate financial records, can help prevent employee fraud.

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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Why Do We Visit Capitol Hill?

Members of the American Car Rental Association met with U.S. senators, representatives, and their aides last week. Here’s why bringing the message to this forum matters.

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

The Truth Behind Compact Van Depreciation

Why are large van values holding up better than their compact counterparts, and will it last?

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