May/June 2003

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Environmentally Friendly and in a Car Class of its Own.

By Albert Neal

Maui Car Rentals introduces into its fleet the Bio-Beetle, which runs on 100% recycled vegetable oil from local restaurants. The vehicle boasts both environmental and marketing value.

Sallie Creel - A Car Rental Hall-of-Famer

By Jennifer Cordero

More than 30 years ago, Sallie Creel beat the odds when she built a successful business in the male-dominated rental industry. Her marketing prowess and community involvement have ensured enduring success.

Collecting Loss-of-Use Without Compromising Customer Service

By Guy Cicconi and James O'Neill

It’s common to encounter resistance when pursuing loss-of-use. But there are steps you can take to help keep your customer’s loyalty.

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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Why Do We Visit Capitol Hill?

Members of the American Car Rental Association met with U.S. senators, representatives, and their aides last week. Here’s why bringing the message to this forum matters.

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

The Truth Behind Compact Van Depreciation

Why are large van values holding up better than their compact counterparts, and will it last?

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