Maui Car Rentals introduces into its fleet the Bio-Beetle, which runs on 100% recycled vegetable oil from local restaurants. The vehicle boasts both environmental and marketing value.
More than 30 years ago, Sallie Creel beat the odds when she built a successful business in the male-dominated rental industry. Her marketing prowess and community involvement have ensured enduring success.
It’s common to encounter resistance when pursuing loss-of-use. But there are steps you can take to help keep your customer’s loyalty.