With more consumers booking online, independent rental businesses need to invest in a professional-level Web site and to decide whether affiliating with a GDS chain code makes financial sense.
How do you deal with resistance? First, let's define resistance. In high school physics, resistance was something that blocked the flow of electricity. In World War II, resistance was a group of people who tried to block the onslaught of totalitarianism.
The continuing spread of identity theft and computer hacking has prompted an assortment of standards designed to protect consumers' privileged information, including credit card and driver’s license numbers.
An independent RAC's Web site needs to be more than an order-taking system. The site needs to foster trust by directly addressing customer concerns and needs.