March/April 2005

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Search Engine Optimization Demystified

By Paul Allison

With long-term commitment and enough investment, you can dramatically increase the traffic to your Web site.

Questioning the Logic of New-Car Sales Incentives

By Cathy Stephens

At this year's Conference of Automotive Remarketing (CAR), Nissan’s Jed Connelly argued that incentives are not only taking a toll on used-vehicle residuals but also compromising R&D for future product.

EV Rental Cars Partners With Fox

By Staff

With a fleet of low-emission vehicles, EV Rental is giving environmentally conscious customers another option.

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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Why Do We Visit Capitol Hill?

Members of the American Car Rental Association met with U.S. senators, representatives, and their aides last week. Here’s why bringing the message to this forum matters.

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

The Truth Behind Compact Van Depreciation

Why are large van values holding up better than their compact counterparts, and will it last?

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