May/June 2005

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Score One for Texan Independence

By Cathy Stephens

With 19 locations and plans to expand further, Capps Van & Car Rental has found a niche in the local market while bucking industry convention.

Make Pay-Per-Click Ads a Part of Your Online Marketing Strategy

By Paul Allison

This advertising payment model lets you bid to have small text-based ads placed at or near the top of keyword search results. An effective ad can help entice customers to click through and reserve a car.

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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Why Do We Visit Capitol Hill?

Members of the American Car Rental Association met with U.S. senators, representatives, and their aides last week. Here’s why bringing the message to this forum matters.

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

The Truth Behind Compact Van Depreciation

Why are large van values holding up better than their compact counterparts, and will it last?

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