May/June 2005


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Features

Score One for Texan Independence

By Cathy Stephens

With 19 locations and plans to expand further, Capps Van & Car Rental has found a niche in the local market while bucking industry convention.

Make Pay-Per-Click Ads a Part of Your Online Marketing Strategy

By Paul Allison

This advertising payment model lets you bid to have small text-based ads placed at or near the top of keyword search results. An effective ad can help entice customers to click through and reserve a car.

 
 

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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Car Rental Rates Up, Fleet Sales Down — Correlation?

Car rental companies’ recent fleet discipline is needed now more than ever.

Hertz, Avis Autonomy Partnerships: Good First Steps on a Long Path

Two new autonomous vehicle project partnerships bring the importance of fleet management to the fore.

An Inside Look at Car Rental in China

A trip to a new car rental convention in Guangzhou reveals a booming market, yet one facing unique challenges.

Job Finder: Access Top Talent. Fill Key Positions.

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