May/June 2005


Past Issues

Features

Score One for Texan Independence

By Cathy Stephens

With 19 locations and plans to expand further, Capps Van & Car Rental has found a niche in the local market while bucking industry convention.

Make Pay-Per-Click Ads a Part of Your Online Marketing Strategy

By Paul Allison

This advertising payment model lets you bid to have small text-based ads placed at or near the top of keyword search results. An effective ad can help entice customers to click through and reserve a car.

 
 

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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

6 Takeaways from the 2018 International Car Rental Show

Technological solutions are finally moving from reality to theory, peer-to-peer platforms are being redefined, China has the biggest room for growth, while Sixt’s U.S. aspirations have only just begun.

The Irony of Customer Service in the Digital Age

Sure, any company would jump at the chance to use technology to reduce labor costs. But it also comes with some big, red, flashing warning lights.

Market Forces Driving Car Rental in 2018

An analysis of the conference calls of Avis Budget Group and Hertz Global Holdings reveal trends and initiatives involving fleet right sizing, pricing, ancillary revenue opportunities, and renting to ride-hailing drivers.

Job Finder: Access Top Talent. Fill Key Positions.

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