November/December 2005

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2005 Car Rental Show

By Staff

The Car Rental Show, the only industry-wide trade show for the auto rental industry, celebrated its 10th anniversary in October with a record 32 educational sessions.

Ratcheting Up Web Traffic Through Affiliate Marketing

By Paul Allison

A growing number of car rental operators are tapping into this means for generating qualified online traffic, often paying on a cost-per-sale basis.

How to Set Branch Goals that Signal True Success

By Thom Amick

You need to involve your staff in setting annual sales goals and ensure that those goals measure per-unit performance — not overall revenue.

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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Auto Rental Summit: Five Trend Lines

Taking in the seminars, discussions, and networking at the 2016 Auto Rental Summit, trend lines emerged around shifts in model mix, data protection issues, increasing labor costs, workforce engagement, and new platforms to rent cars.

Why Do We Visit Capitol Hill?

Members of the American Car Rental Association met with U.S. senators, representatives, and their aides last week. Here’s why bringing the message to this forum matters.

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

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