November/December 2005


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Features

2005 Car Rental Show

By Staff

The Car Rental Show, the only industry-wide trade show for the auto rental industry, celebrated its 10th anniversary in October with a record 32 educational sessions.

Ratcheting Up Web Traffic Through Affiliate Marketing

By Paul Allison

A growing number of car rental operators are tapping into this means for generating qualified online traffic, often paying on a cost-per-sale basis.

How to Set Branch Goals that Signal True Success

By Thom Amick

You need to involve your staff in setting annual sales goals and ensure that those goals measure per-unit performance — not overall revenue.

 
 

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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Car Rental Rates Up, Fleet Sales Down — Correlation?

Car rental companies’ recent fleet discipline is needed now more than ever.

Hertz, Avis Autonomy Partnerships: Good First Steps on a Long Path

Two new autonomous vehicle project partnerships bring the importance of fleet management to the fore.

An Inside Look at Car Rental in China

A trip to a new car rental convention in Guangzhou reveals a booming market, yet one facing unique challenges.

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