September/October 2008

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Small Car Reality

By Chris Brown

The days of customers being excited about a free upgrade are over. How is the car rental industry dealing with the shift in demand to smaller vehicles?

Nicholson Promoted to President of Enterprise

By Chris Brown

Pam Nicholson, only the second executive outside the Taylor family to serve as the company’s president, discusses her career path, the merging of Enterprise with the National and Alamo brands and how Enterprise is tackling the challenges facing the industry.

Hertz Franchisee Develops Opportunities in Mexico

By Daryl Lubinsky

AVASA, the largest Hertz franchisee in Mexico, has grown from a fleet of 700 to 6,000 in five years through innovative marketing efforts and groundbreaking partnerships.

Creative Colors International: We Can Fix That

By Kara Ohngren

Completely replacing your rental vehicles’ worn-out interior can quickly get costly. CCI offers a more economical alternative—restoration.

Small Car Demand: How the Majors Are Coping

By Chris Brown

The majors say most SUVs are bought as program cars, protecting them from the drop in the used car market.

Editor's Corner

Finding Opportunity in the New Reality

By Chris Brown

The migration to smaller cars may be temporarily painful, but savvy operators know there’s new business to be had.

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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Why Do We Visit Capitol Hill?

Members of the American Car Rental Association met with U.S. senators, representatives, and their aides last week. Here’s why bringing the message to this forum matters.

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

The Truth Behind Compact Van Depreciation

Why are large van values holding up better than their compact counterparts, and will it last?

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