The days of customers being excited about a free upgrade are over. How is the car rental industry dealing with the shift in demand to smaller vehicles?
Pam Nicholson, only the second executive outside the Taylor family to serve as the company’s president, discusses her career path, the merging of Enterprise with the National and Alamo brands and how Enterprise is tackling the challenges facing the industry.
AVASA, the largest Hertz franchisee in Mexico, has grown from a fleet of 700 to 6,000 in five years through innovative marketing efforts and groundbreaking partnerships.
Completely replacing your rental vehicles’ worn-out interior can quickly get costly. CCI offers a more economical alternative—restoration.
The majors say most SUVs are bought as program cars, protecting them from the drop in the used car market.
The migration to smaller cars may be temporarily painful, but savvy operators know there’s new business to be had.