March/April 2010

Past Issues


Rent-A-Wreck: Don't Let the Franchise System Fool You

By Chris Brown

With four years of new ownership under its belt, the venerable brand with the funny name is getting a much-needed overhaul of its franchise system. Internet reservations, higher-end cars, locations serving airports? Welcome to the new Rent-A-Wreck.

Purco v. Koenig and Its loss of Use Implications

By Chris Brown

A Colorado Appellate Court clears the way for recovery of loss of use damages and administrative fees.

McElroy: Detroit 3 Profitable Again in 3 Years

By Cindy Brauer and Grace Lauron

Automotive industry analyst John McElroy is “bullish” about the future of the Detroit 3, forecasting a profit break-even point at 10-million SAAR (seasonally adjusted annual rate) and for the domestic OEMs to be “extremely profitable” at 14 million units yearly in sales.

ACRA Legislative Watch

By Sean Busking

The association provides a roundup of current legislation that could affect your business, including Arizona’s car rental tax bill HB 2736, and prepares for a meeting with U.S. Transportation Secretary Ray LaHood.

Protecting Your Business Reputation Online

By Robert Rogener

Are you monitoring the Web for negative opinions of your company? Here’s how to control online complaints before they damage your reputation.

Public RACs: 2009 Report Cards

By Chris Brown

Hertz, Avis Budget and Dollar Thrifty improved earnings year over year. Expect continued—if modest—improvements in 2010.


Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Market Forces Driving Car Rental in 2018

An analysis of the conference calls of Avis Budget Group and Hertz Global Holdings reveal trends and initiatives involving fleet right sizing, pricing, ancillary revenue opportunities, and renting to ride-hailing drivers.

Trends Moving the Truck Market

Storylines that emerged from the 2018 Work Truck Show include the increasing need for on-site productivity, inclusion of active safety systems in trucks, DPF frustrations affecting product decisions, data management, and the growing link between fleet management and company revenue.

MIT Study Reinforces the Newfound Importance of Fleet

Uber and Lyft drivers make far less when factoring vehicle expenses, though the actual numbers are now in dispute. A proper lifecycle cost analysis would’ve helped, and shows the benefit of collaboration with fleet professionals.

Job Finder: Access Top Talent. Fill Key Positions.