November/December 2010

Cover Story

How to Rent an Electric Car

by Chris Brown

Enterprise and Hertz are rotating the Nissan LEAF into their rental fleets. How do you rent a vehicle with brand-new technology that no one has driven before?


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Features

Running a Rental Business Without Owning a Fleet

By Chris Brown

Welcome to peer-to-peer renting, the new neighborhood car rental.

Nissan LEAF: How Does it Drive?

By Chris Brown

Executive Editor Chris Brown takes a test ride in the Nissan LEAF with Enterprise Rent-A-Car.

Five Truths About Angry Customers

By Ken Stellon

Understand why customers get angry and empower your frontline associates and managers with techniques to manage them.

Sharon Faulkner Appointed Executive Director of ACRA

By Chris Brown

Faulkner brings more than 35 years of experience in car rental, as a corporate area manager, franchisee, independent RAC owner and legislative advocate.

12 Low or No-Cost Ideas to Market Your Business

By Leslie Saunders and Jim Davis

From sponsoring community events and generating press releases to creating email coupons and a social network page, effective marketing and sales don’t have to cost a fortune.

Merger Talks in Holding Pattern

By Chris Brown

While Avis Budget and Dollar Thrifty wait for an FTC ruling, the three public companies report solid financials.

 
 

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