November/December 2010

Cover Story

How to Rent an Electric Car

by Chris Brown

Enterprise and Hertz are rotating the Nissan LEAF into their rental fleets. How do you rent a vehicle with brand-new technology that no one has driven before?


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Features

Running a Rental Business Without Owning a Fleet

By Chris Brown

Welcome to peer-to-peer renting, the new neighborhood car rental.

Nissan LEAF: How Does it Drive?

By Chris Brown

Executive Editor Chris Brown takes a test ride in the Nissan LEAF with Enterprise Rent-A-Car.

Five Truths About Angry Customers

By Ken Stellon

Understand why customers get angry and empower your frontline associates and managers with techniques to manage them.

Sharon Faulkner Appointed Executive Director of ACRA

By Chris Brown

Faulkner brings more than 35 years of experience in car rental, as a corporate area manager, franchisee, independent RAC owner and legislative advocate.

12 Low or No-Cost Ideas to Market Your Business

By Leslie Saunders and Jim Davis

From sponsoring community events and generating press releases to creating email coupons and a social network page, effective marketing and sales don’t have to cost a fortune.

Merger Talks in Holding Pattern

By Chris Brown

While Avis Budget and Dollar Thrifty wait for an FTC ruling, the three public companies report solid financials.

 
 

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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

A Shared Mobility Model Takes Shape for Fleets

Technology that allows cab drivers flexible access to a shared fleet is leveling the playing field for an 89-year-old taxi company.

Safety Tech: Crash Avoidance or Sensory Overload?

As advanced safety technologies become even more pervasive on mainstream vehicles, are we creating “stupid drivers?"

Own the Fleet, Own the Future

In the dialogue surrounding new transportation paradigms, fleets have been off the public radar until recently. Here’s what’s going on, and a way for you to participate in the conversation.

Job Finder: Access Top Talent. Fill Key Positions.

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