March/April 2011

Cover Story

From Recession to Recovery

by Chris Brown and Greg Basich

Car rental operators and industry stakeholders react to market forces and assimilate change into their business plans.

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How to Explain Car Rental to Banks and Investors

By Scott White

Based on 18 years of experience raising money for major car rental companies, investment banker Scott White gives eight good reasons to convince banks their money will be safe, and three compelling arguments to attract equity investors.

An Independent’s Evolution

By Jennifer Washington and Chris Brown

Greenberg Rent A Car has progressed into a new client base through a new location, an affiliate program partnership, a “big-business” look and meticulous attention to customer service.

The Future of Internet Reservations for Car Rental

By Chris Brown

Mark Walker explains how direct connect technology, mobile phone reservations and alternatives to traditional travel portals are all driving change in the world of travel reservations.

A Plan for Growth

By Chris Brown

Fox Rent A Car is looking for a few good affiliate partners to share in its expansion plans.

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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Why Do We Visit Capitol Hill?

Members of the American Car Rental Association met with U.S. senators, representatives, and their aides last week. Here’s why bringing the message to this forum matters.

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

The Truth Behind Compact Van Depreciation

Why are large van values holding up better than their compact counterparts, and will it last?

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