January/February 2012

Cover Story

2012 Car Rental Show Preview: Gather for Solutions

by Chris Brown

The 2012 Car Rental Show will be one of our biggest in years. The best yet? You be the judge.

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Investigating the Renter: Are you Responsible for Verifying Licenses with the DMV?

By Wesley Hurst

Technology has enhanced rental car companies’ ability to verify the status of a customer’s license, and with it, has opened the door for potential negligent entrustment cases. What is your duty in light of recent case law?

How to Move Up on Google: From Page 99 to 1

By Joanne M. Tucker

Having an online presence is essential for an independent car rental company, but this means more than just having a website and a Facebook account — you have to engage your customers and understand your targeted market.

Debit Card Payment Processing Changes: Are You Taking Advantage?

By Roy Bricker

New, federally mandated caps on debit transaction fees may benefit car rental companies accepting debit cards. However, be prepared for stricter IRS information reporting rules and the proliferation of payments via smartphone.


Car Rental Q&A: What's a Manufacturer's 'Non-Return Allowance' in a Repurchase Program?

By Eckhaus Fleet

Q: I saw on one of your manufacturer’s Repurchase Programs a reference to a “Non-Return Allowance.” What is that?

ACRA: 'It's that Time of Year Again!'

By American Car Rental Association

The fiscal year for ACRA is now over, and the organization reports it ‘enjoyed significant growth in 2011.’

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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Why Do We Visit Capitol Hill?

Members of the American Car Rental Association met with U.S. senators, representatives, and their aides last week. Here’s why bringing the message to this forum matters.

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

The Truth Behind Compact Van Depreciation

Why are large van values holding up better than their compact counterparts, and will it last?

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