September/October 2012

Cover Story

How Better Customer Service Elevates Your Bottom Line

by Staff

The 2012 Auto Rental Summit will offer tools and takeaways for immediate implementation in your car rental operation to improve customer service and enhance revenue.

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What Types of Damage Are Recoverable in Car Rental?

By Wesley D. Hurst

Whether it’s damage to your rental car from a fallen tree, vandalism or mice chewing wires, some damage responsibility can be passed to the consumer by contract — but know your state’s statutory limitations.

New Products Transform Vehicle Care in Car Rental

By Brittni Rubin

Eco-friendly car care products not only help car rental companies protect the environment and meet regulations but also aid in cutting costs and improving the overall car wash process.

Women in Car Rental: Here to Stay

By Joanne M. Tucker

Midway Car Rental exemplifies the changing dynamic of many industry workplaces as women enter fields traditionally dominated by men.


Car Rental Q&A: How Do I Capture My Call-in Customers?

By Frontline Performance Group

Q: I am a local market operator and we recently made a significant investment in an advertising campaign. Now that the phones are ringing, what are some tips on handling those calls that will help us capture more bookings?

Guest Editorial: How the November Elections Impact the Car Rental Industry

By Robert E. Muhs, Esq.

While the presidential election is the main event, it is critically important to engage in meaningful dialogues with legislators on all levels.

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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Why Do We Visit Capitol Hill?

Members of the American Car Rental Association met with U.S. senators, representatives, and their aides last week. Here’s why bringing the message to this forum matters.

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

The Truth Behind Compact Van Depreciation

Why are large van values holding up better than their compact counterparts, and will it last?

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