January/February 2013

Cover Story

Dispelling Some Myths in the Car Rental Industry

by Chris Brown

As Auto Rental News embarks on its 25th anniversary year, I find that nostalgia is a seductive liar.

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Say Hello to Sixt

By Chris Brown

The 100-year-old car rental company has arrived in America with plans to expand its corporate stores and grow a franchise network. Do you have what it takes to be a Sixt franchisee?

It’s a ­Mobile World – Are You Ready?

By Joanne M. Tucker

As the percentage of car rental bookings on mobile devices skyrockets, car rental websites must adapt. Hertz outlines its initiative to overhaul its website using responsive web design.

What Local Car Rental Customers Want

By Ken Stellon

A new survey analyzing the local car rental market reveals data on price elasticity, loyalty and the importance of good customer service. Are you gaining your fair share of this important revenue stream?


Car Rental Q&A: How Do We Obtain More Business from Our Local Dealerships?

By Frontline Performance Group

Three questions are included in this round of the Car Rental Q&A: What are the basics of a good sales associate incentive plan; how do we obtain more business from our local dealerships; and how can I improve my margins through new incremental products?

ACRA: Assessing the Election Results

By American Car Rental Association

Though the federal election results show that the status quo largely remains, there are changes in state legislatures that will affect committees and issues directly relating to car rental.

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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Why Do We Visit Capitol Hill?

Members of the American Car Rental Association met with U.S. senators, representatives, and their aides last week. Here’s why bringing the message to this forum matters.

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

The Truth Behind Compact Van Depreciation

Why are large van values holding up better than their compact counterparts, and will it last?

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