September/October 2013

Cover Story

Identity Theft and Car Rental

by Amy Winter and Chris Brown

Rental cars are susceptible to being stolen through identity theft, illustrated in a recent case of 42 rental vehicles stolen through a loyalty rewards program. How do rental companies combat this growing trend in fraud?

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Five Steps to Better Hiring

By Ken Stellon

Finding the right fit for your team is not easy, but your ability to effectively interview and select the best talent will positively impact your bottom line, your customer's experience and your team's morale.

Ready to Rock

By Amy Winter

Auto Rental Summit returns with a new venue, a new award, expanded networking and education and the live release of the results of the J.D. Power and Associates' Rental Car Satisfaction Study.

Hertz Redesigns, Rethinks the Car Rental Experience

By Amy Winter

The Hertz location at the San Diego Airport replaces the rental counter with a kiosk.


One California Export No One Should Buy

By American Car Rental Association

Modeled after similar efforts in California, a "living wage" proposition could endanger jobs and hurt the economy of SeaTac, Wash.

Car Rental Q&A: How Can I Make Sure That I'm Taking Full Advantage of My GPS Tracking System?

By Spireon

With a lot of information about GPS tracking systems, the reader wants to make sure that he's being efficient when implementing policies for his staff.

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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Auto Rental Summit: Five Trend Lines

Taking in the seminars, discussions, and networking at the 2016 Auto Rental Summit, trend lines emerged around shifts in model mix, data protection issues, increasing labor costs, workforce engagement, and new platforms to rent cars.

Why Do We Visit Capitol Hill?

Members of the American Car Rental Association met with U.S. senators, representatives, and their aides last week. Here’s why bringing the message to this forum matters.

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

Job Finder: Access Top Talent. Fill Key Positions.