September/October 2013

Cover Story

Identity Theft and Car Rental

by Amy Winter and Chris Brown

Rental cars are susceptible to being stolen through identity theft, illustrated in a recent case of 42 rental vehicles stolen through a loyalty rewards program. How do rental companies combat this growing trend in fraud?


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Features

Five Steps to Better Hiring

By Ken Stellon

Finding the right fit for your team is not easy, but your ability to effectively interview and select the best talent will positively impact your bottom line, your customer's experience and your team's morale.

Ready to Rock

By Amy Winter

Auto Rental Summit returns with a new venue, a new award, expanded networking and education and the live release of the results of the J.D. Power and Associates' Rental Car Satisfaction Study.

Hertz Redesigns, Rethinks the Car Rental Experience

By Amy Winter

The Hertz location at the San Diego Airport replaces the rental counter with a kiosk.

Departments

One California Export No One Should Buy

By American Car Rental Association

Modeled after similar efforts in California, a "living wage" proposition could endanger jobs and hurt the economy of SeaTac, Wash.

Car Rental Q&A: How Can I Make Sure That I'm Taking Full Advantage of My GPS Tracking System?

By Spireon

With a lot of information about GPS tracking systems, the reader wants to make sure that he's being efficient when implementing policies for his staff.

 
 

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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Auto Manufacturers: Mobility Disruptors or Fleet Providers?

Maven’s Alex Keros shares insights into evolving smart mobility business models and new opportunities with fleet management.

What is Your Time Worth?

Personal observations of retail and travel transactions reveal just how much a consumer’s time is worth today, and how increasingly intolerant we are of inefficient transactions.

Safeguarding Your Business with Brokers

While the high-profile bankruptcy of Atlas Choice has left many car rental companies wary of working with brokers, rental companies can take steps to protect themselves and ensure a productive relationship.

Job Finder: Access Top Talent. Fill Key Positions.

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