November/December 2014

Cover Story

Operators Share Successful Marketing Campaigns

by Amy Winter

Eleven car rental operators provide details on marketing ideas that have helped them stand out in their local markets.


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Features

Top 8 Reasons You're Not Making Money Online

By Paul Allison

When developing your company's online marketing strategy, it's important to focus on website content, email marketing and social media marketing.

Car Rental Marketing 3.0

By Chris Brown

Your customers are your best salespeople. Do you know how to motivate them to tell other people about you?

Handling Negative Online Reviews

By Daniel Warsh

With Yelp's continued influence on companies' reputations, here are some tips to manage your company's online Yelp page, including how to respond to negative reviews.

New Tech Tools for Local Marketing

By Chris Brown

From microsites to reservations widgets to self-service rentals, software provider Rent Centric discusses solutions to empower car rental companies to reach their local markets.

Departments

Car Sharing, Car Rental Coverge

By Amy Winter

The overall car-sharing fleet in the U.S. grew 42% last year, while traditional car rental companies now represent 72% of car-sharing memberships, according to a recent study.

Hertz Looks to Put Troubles Behind

By Chris Brown

This year has been one of turmoil and change for the Hertz Corp., as it parted ways with its CEO and has yet to file a financial report in 2014.

Car Rental Q&A: What Key Elements Should We Incorporate in Our Company's Website Redesign?

By Jason Manelli

A rental car operator is in the process of redesigning her company's website and wants to make sure that the company is current with today's web functionality.

 
 
 
 
 

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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Premieres and Trends at the LA Auto Show

The 2014 Los Angeles Auto Show featured less green-speak and more driving excitement aimed at younger buyers. Get ready for more compact crossovers, as Mazda, Honda, Fiat, Volkswagen and Scion launch brand-new models next year.

Hertz’s Earnings News: Rapid Reaction

Hertz will be on an accelerated buying and selling schedule in the next six months. How might that affect the market?

Assessing the Plusses and Minuses of Today’s Market

The 2014 Auto Rental Summit was a great place to assess the state of the car rental market, both the good and the bad.

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