May/June 2015

Cover Story

How Rental Companies Stay Engaged on Social Media

by Amy Winter

Several car rental operators share details on what has helped them interact and stay connected with social media users.


Past Issues

Features

2015 International Car Rental Show: Pushing the Boundaries

By Amy Winter and Chris Brown

In its 20th year, the 2015 International Car Rental Show widened its tent and envisioned car rental's place in the transportation spectrum.

Which Social Media Channels Best Fit Your Company?

By Amy Winter

With a growing number of platforms to choose from, it's important to focus on those that can bring the most user engagement and brand recognition.

Avoiding Social Media Mistakes

By Amy Winter

When developing your company's social media plan, it's important to focus on user engagement and brand monitoring, as well as being open to professional guidance.

Departments

Car Rental Q&A: Tips for Starting a Company Blog?

By Bluebird Auto Rental Systems

A car rental operator asks for tips on how to start a company blog. Blogs can be a cost-effective way to drive traffic to your website, especially if you share the blogs through social media channels.

E-Z, Advantage Explain Dual-Brand Strategy

By Chris Brown

The officers of the new combined company expound on integration plans, growth strategy and parent company Catalyst's role.

 
 

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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

6 Takeaways from the 2018 International Car Rental Show

Technological solutions are finally moving from reality to theory, peer-to-peer platforms are being redefined, China has the biggest room for growth, while Sixt’s U.S. aspirations have only just begun.

The Irony of Customer Service in the Digital Age

Sure, any company would jump at the chance to use technology to reduce labor costs. But it also comes with some big, red, flashing warning lights.

Market Forces Driving Car Rental in 2018

An analysis of the conference calls of Avis Budget Group and Hertz Global Holdings reveal trends and initiatives involving fleet right sizing, pricing, ancillary revenue opportunities, and renting to ride-hailing drivers.

Job Finder: Access Top Talent. Fill Key Positions.

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