May/June 2015

Cover Story

How Rental Companies Stay Engaged on Social Media

by Amy Winter

Several car rental operators share details on what has helped them interact and stay connected with social media users.


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Features

2015 International Car Rental Show: Pushing the Boundaries

By Amy Winter and Chris Brown

In its 20th year, the 2015 International Car Rental Show widened its tent and envisioned car rental's place in the transportation spectrum.

Which Social Media Channels Best Fit Your Company?

By Amy Winter

With a growing number of platforms to choose from, it's important to focus on those that can bring the most user engagement and brand recognition.

Avoiding Social Media Mistakes

By Amy Winter

When developing your company's social media plan, it's important to focus on user engagement and brand monitoring, as well as being open to professional guidance.

Departments

Car Rental Q&A: Tips for Starting a Company Blog?

By Bluebird Auto Rental Systems

A car rental operator asks for tips on how to start a company blog. Blogs can be a cost-effective way to drive traffic to your website, especially if you share the blogs through social media channels.

E-Z, Advantage Explain Dual-Brand Strategy

By Chris Brown

The officers of the new combined company expound on integration plans, growth strategy and parent company Catalyst's role.

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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Where is Car Rental Growing?

A recent report predicts that global car rental revenues will double by 2020 — but from where?

The Promise of Telematics for Small Fleets

Did you know women really are safer drivers than men? Using this and other types of big data to analyze risk is the new frontier for small fleets.

How Phil LeBeau Got it Wrong

The CNBC airline and auto reporter made some questionable assumptions as to the health of the car rental industry.

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