May/June 2015

Cover Story

How Rental Companies Stay Engaged on Social Media

by Amy Winter

Several car rental operators share details on what has helped them interact and stay connected with social media users.


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Features

2015 International Car Rental Show: Pushing the Boundaries

By Amy Winter and Chris Brown

In its 20th year, the 2015 International Car Rental Show widened its tent and envisioned car rental's place in the transportation spectrum.

Which Social Media Channels Best Fit Your Company?

By Amy Winter

With a growing number of platforms to choose from, it's important to focus on those that can bring the most user engagement and brand recognition.

Avoiding Social Media Mistakes

By Amy Winter

When developing your company's social media plan, it's important to focus on user engagement and brand monitoring, as well as being open to professional guidance.

Departments

Car Rental Q&A: Tips for Starting a Company Blog?

By Bluebird Auto Rental Systems

A car rental operator asks for tips on how to start a company blog. Blogs can be a cost-effective way to drive traffic to your website, especially if you share the blogs through social media channels.

E-Z, Advantage Explain Dual-Brand Strategy

By Chris Brown

The officers of the new combined company expound on integration plans, growth strategy and parent company Catalyst's role.

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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

It’s Time to Pass the Recall Bill

The death of a renter in a vehicle under open recall underscores the need for federal recall legislation.

How Much Does Driving Style Affect MPG?

We conducted three tests using an in-vehicle data logger with surprising results — and some questions on whether one car’s computer is telling the truth on fuel economy.

Would Car Rental in Europe Benefit from Consolidation?

A market controlled by brokered transactions will continue to suffer price pressures and customer service issues.

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