May/June 2015

Cover Story

How Rental Companies Stay Engaged on Social Media

by Amy Winter

Several car rental operators share details on what has helped them interact and stay connected with social media users.


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Features

2015 International Car Rental Show: Pushing the Boundaries

By Amy Winter and Chris Brown

In its 20th year, the 2015 International Car Rental Show widened its tent and envisioned car rental's place in the transportation spectrum.

Which Social Media Channels Best Fit Your Company?

By Amy Winter

With a growing number of platforms to choose from, it's important to focus on those that can bring the most user engagement and brand recognition.

Avoiding Social Media Mistakes

By Amy Winter

When developing your company's social media plan, it's important to focus on user engagement and brand monitoring, as well as being open to professional guidance.

Departments

Car Rental Q&A: Tips for Starting a Company Blog?

By Bluebird Auto Rental Systems

A car rental operator asks for tips on how to start a company blog. Blogs can be a cost-effective way to drive traffic to your website, especially if you share the blogs through social media channels.

E-Z, Advantage Explain Dual-Brand Strategy

By Chris Brown

The officers of the new combined company expound on integration plans, growth strategy and parent company Catalyst's role.

 
 

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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

The Problem with Valuing Safety Technology

As advanced safety technologies have migrated to mainstream vehicles, retaining value for these options at resale remains an issue.

ELD Mandate: Is Your Head Still in the Sand?

If you think you have 11 weeks to implement an Electronic Logging Device system to meet the Dec. 18 compliance deadline, you really don’t — for a few reasons.

Who Controls Your Vehicles’ Data?

In the name of security, an automaker’s alliance is advocating denial of third-party access to the OBD-II port. Is this going too far?

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