September/October 2015

Cover Story

Moving Hollywood

by Chris Brown

Avon Rent A Car Truck and Van has carved a niche by meeting the very specific needs of a very demanding industry.

Past Issues


All in the Family

By Chris Brown

This longtime neighborhood independent is transitioning to a Sixt franchise — while opening a location serving one of the busiest airports in the country.

Thriving in a Niche Rental Market

By Amy Winter-Hercher

This former corporate car rental employee turned entrepreneur took a plunge into renting recreational trailers. Four years later, his company is listed on Expedia and has grown to 36 trailers.

A Relationship Business

By Kat Sandoval

In spite of challenging economic times, Driving Force has grown to 30 locations and a fleet of 12,000 vehicles by fostering strong relationships with customers and employees.

Tom Webb to Keynote Auto Rental Summit

By Amy Winter-Hercher

The two-day conference features Manheim's chief economist, the return of the Fleet Jam Session, a seminar by Facebook and a Manheim auction visit.


Car Rental Q&A: How Can Independents Compete With the Majors?

By Sharon Faulkner

An independent car rental operator asks for tips on how to compete with the major car rental companies.

How Recalls Affect Small Rental Companies

By Amy Winter-Hercher

Due to the recent Takata air bag recall, this small franchise owner has been forced to ground his convertibles immediately, resulting in a loss of revenue and vehicle depreciation.

Audi Launches Premium Rental Service

By Chris Brown

Audi on demand uses technology to connect potential customers directly to the brand in new ways.

AutoAp Launches Recall Notification Service

By Chris Brown

Dynamic Recall Management service enables fleet managers to access the daily recall status of their vehicles.


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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Market Forces Driving Car Rental in 2018

An analysis of the conference calls of Avis Budget Group and Hertz Global Holdings reveal trends and initiatives involving fleet right sizing, pricing, ancillary revenue opportunities, and renting to ride-hailing drivers.

Trends Moving the Truck Market

Storylines that emerged from the 2018 Work Truck Show include the increasing need for on-site productivity, inclusion of active safety systems in trucks, DPF frustrations affecting product decisions, data management, and the growing link between fleet management and company revenue.

MIT Study Reinforces the Newfound Importance of Fleet

Uber and Lyft drivers make far less when factoring vehicle expenses, though the actual numbers are now in dispute. A proper lifecycle cost analysis would’ve helped, and shows the benefit of collaboration with fleet professionals.

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