September/October 2015

Cover Story

Moving Hollywood

by Chris Brown

Avon Rent A Car Truck and Van has carved a niche by meeting the very specific needs of a very demanding industry.

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All in the Family

By Chris Brown

This longtime neighborhood independent is transitioning to a Sixt franchise — while opening a location serving one of the busiest airports in the country.

Thriving in a Niche Rental Market

By Amy Winter-Hercher

This former corporate car rental employee turned entrepreneur took a plunge into renting recreational trailers. Four years later, his company is listed on Expedia and has grown to 36 trailers.

A Relationship Business

By Kat Sandoval

In spite of challenging economic times, Driving Force has grown to 30 locations and a fleet of 12,000 vehicles by fostering strong relationships with customers and employees.

Tom Webb to Keynote Auto Rental Summit

By Amy Winter-Hercher

The two-day conference features Manheim's chief economist, the return of the Fleet Jam Session, a seminar by Facebook and a Manheim auction visit.


Car Rental Q&A: How Can Independents Compete With the Majors?

By Sharon Faulkner

An independent car rental operator asks for tips on how to compete with the major car rental companies.

How Recalls Affect Small Rental Companies

By Amy Winter-Hercher

Due to the recent Takata air bag recall, this small franchise owner has been forced to ground his convertibles immediately, resulting in a loss of revenue and vehicle depreciation.

Audi Launches Premium Rental Service

By Chris Brown

Audi on demand uses technology to connect potential customers directly to the brand in new ways.

AutoAp Launches Recall Notification Service

By Chris Brown

Dynamic Recall Management service enables fleet managers to access the daily recall status of their vehicles.


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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Will VW’s Diesel Scandal Affect Values of Its Gas Models?

While brand damage is too often guided by fickle retail perception, fleet buyers and sellers — those who have been around the block in the industry — have a more tempered view of potential impacts.

Should Auto Recalls Be Delineated by Severity?

Analyzing recall data gets us closer to an answer.

Can Alt Fuels Survive the Era of Low-Priced Gas?

Before jumping in, fleets considering alternative fuels or power must define their use cases and tailor them to the solution more than ever before.

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