November/December 2015

Cover Story

Going Mobile: Tips to Embrace Today's Technology

by Amy Winter-Hercher

When developing a mobile strategy, it's important for all rental car companies — even independents — to first create a mobile-enabled website and then consider whether a mobile app is a good fit.

Past Issues  |  Subscribe


Mobile Solutions Streamline the Rental Process

By Chris Brown

New tools not only automate the checkout and check-in processes but they also streamline aspects of fleet management, such as vehicle movement and inventory, damage documentation and selling at auction.

How To Use GPS Beyond Theft Prevention

By Anne Taylor

Car rental operators are using GPS systems — beyond theft prevention — to improve customer service, lower costs and increase revenues.

Kiosks Can Do

By Husam Hatahet

While car rental kiosks have not traditionally caught on in car rental, Globe Car Rental has developed a service that speeds the rental transaction while promising to expand the company's reach.


Car Rental Q&A: Do You Have Any Motivational Tips to Use in My Next Sales Meeting?

By Frontline Performance Group

A rental operator seeks motivational tips to help encourage his team of young sales associates.

Traditional and Peer-to-Peer: Let's Work Together for Better Regulation

By American Car Rental Association

Peer-to-peer carsharing companies and traditional car rental should play by the same rules. Together, let's work to modify regulations that are unfair to our businesses and customers so we all can compete for business.

The Morphing of the Auto Rental Industry

By Neil Abrams

I see an uncanny ability of the rental industry to remake itself to fit the contour of the automotive and travel landscape, and even the culture of the times.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Auto Rental Summit: Five Trend Lines

Taking in the seminars, discussions, and networking at the 2016 Auto Rental Summit, trend lines emerged around shifts in model mix, data protection issues, increasing labor costs, workforce engagement, and new platforms to rent cars.

Why Do We Visit Capitol Hill?

Members of the American Car Rental Association met with U.S. senators, representatives, and their aides last week. Here’s why bringing the message to this forum matters.

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

Job Finder: Access Top Talent. Fill Key Positions.