November/December 2015

Cover Story

Going Mobile: Tips to Embrace Today's Technology

by Amy Winter-Hercher

When developing a mobile strategy, it's important for all rental car companies — even independents — to first create a mobile-enabled website and then consider whether a mobile app is a good fit.


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Features

Mobile Solutions Streamline the Rental Process

By Chris Brown

New tools not only automate the checkout and check-in processes but they also streamline aspects of fleet management, such as vehicle movement and inventory, damage documentation and selling at auction.

How To Use GPS Beyond Theft Prevention

By Anne Taylor

Car rental operators are using GPS systems — beyond theft prevention — to improve customer service, lower costs and increase revenues.

Kiosks Can Do

By Husam Hatahet

While car rental kiosks have not traditionally caught on in car rental, Globe Car Rental has developed a service that speeds the rental transaction while promising to expand the company's reach.

Departments

Car Rental Q&A: Do You Have Any Motivational Tips to Use in My Next Sales Meeting?

By Frontline Performance Group

A rental operator seeks motivational tips to help encourage his team of young sales associates.

Traditional and Peer-to-Peer: Let's Work Together for Better Regulation

By American Car Rental Association

Peer-to-peer carsharing companies and traditional car rental should play by the same rules. Together, let's work to modify regulations that are unfair to our businesses and customers so we all can compete for business.

The Morphing of the Auto Rental Industry

By Neil Abrams

I see an uncanny ability of the rental industry to remake itself to fit the contour of the automotive and travel landscape, and even the culture of the times.

 
 

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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Auto Manufacturers: Mobility Disruptors or Fleet Providers?

Maven’s Alex Keros shares insights into evolving smart mobility business models and new opportunities with fleet management.

What is Your Time Worth?

Personal observations of retail and travel transactions reveal just how much a consumer’s time is worth today, and how increasingly intolerant we are of inefficient transactions.

Safeguarding Your Business with Brokers

While the high-profile bankruptcy of Atlas Choice has left many car rental companies wary of working with brokers, rental companies can take steps to protect themselves and ensure a productive relationship.

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