January/February 2016

Cover Story

Millennials in Their Words

by Amy Winter-Hercher

Millennials in car rental share insights into the strengths they bring to the workplace, where they look for jobs and how they stay motivated in their businesses.

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Recruiting, Retaining and Understanding the Millennial Workforce

By Ken Stellon

In order to engage millennial hires, your strategy should not only include social media recruitment, but also ways to foster your company's culture while managing it on the outside.

Understanding Enterprise's Millennial Strategy

By Amy Winter-Hercher

Enterprise Holdings recruits, trains and motivates millennials through strategic use of social media, student athlete associations and the latest in job search resources.

2016 International Car Rental Show: Collaborating for Change

By Chris Brown

This year's event will include seminars covering the recently passed recall legislation, national security, technology implementation and the connected car.


Safe Rental Car Act Passes as Part of Highway Bill

By Chris Brown

The recall bill will become law on June 1, 2016. The law exempts companies with rental or loaner fleets of fewer than 35 vehicles.

Fox Affiliate Opens at New Border Crossing Facility

By Chris Brown

Fox is now taking reservations through affiliate Mex Rent-A-Car at the Cross Border Xpress terminal in San Diego, a new type of border crossing between the U.S. and Mexico.

The Path to Passage of the Recall Bill

By American Car Rental Association

The successful passage of recall legislation was the result of consensus building, working with legislators and understanding what car rental customers want.

Car Rental Q&A: Tips for Interviewing Millennials and Keeping Them Motivated?

By Tyler Koch

A car rental operator notices that most of the resumes on his desk are coming from candidates in the millennial generation. He asks for tips on how to interview millennials and how to keep them motivated in the workplace.

Unlocking the Loyalty of Millennials

By Christine Taylor

If millennials are happy with an experience, they are more likely to share the positive experience with their personal networks. This can create positive word-of-mouth marketing opportunities for the car rental industry.

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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Auto Rental Summit: Five Trend Lines

Taking in the seminars, discussions, and networking at the 2016 Auto Rental Summit, trend lines emerged around shifts in model mix, data protection issues, increasing labor costs, workforce engagement, and new platforms to rent cars.

Why Do We Visit Capitol Hill?

Members of the American Car Rental Association met with U.S. senators, representatives, and their aides last week. Here’s why bringing the message to this forum matters.

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

Job Finder: Access Top Talent. Fill Key Positions.