July/August 2016

Cover Story

How to Increase Corporate Rental Sales

by Amy Winter-Hercher

Reservations don't just show up; rental companies need a plan to reach out and cater to local corporate accounts.


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Features

Make a Game of It: Strategies to Improve Employee Engagement

By Mark Hart and Tom Diaz

"Gamification" techniques can establish healthy workplace competition and keep your employees motivated to sell.

Anatomy of a Customer Call

By Amy Winter-Hercher

During the initial phone call, what are the do's — and the don’ts to avoid — to help a rental agent book the reservation and win a repeat customer?

2016 Auto Rental Summit: People, Process, Profits

By Amy Winter-Hercher

Taking place Oct. 24-25, the 2016 Auto Rental Summit is moving to Orlando, Fla., with an agenda focused on fleet planning, recalls, risk, wage issues, and new technology solutions to boost utilization.

Departments

New Business Models: Your Fleet, Skurt's App

By Chris Brown

The Los Angeles-based startup uses car rental companies' fleet to serve the new mobility market.

Lobbying is Selling But to a Different Audience

By American Car Rental Association

Many of the steps you would use to prepare a traditional business pitch go into preparing for a policy pitch to elected officials.

Car Rental Q&A: How Can Gamification Work for my Company?

By Tom Diaz

Car rental operators ask questions relating to gamification and how the process can help motivate their workers.

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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Rentals and Terrorist Activity: Time to Hone the Plan

Terrorist activity is frequently tied to a rental vehicle. In today’s heightened risk environment and the potential for terrorism from within, local operators need to hone an action plan.

How Technology Is Addressing Car Rental Underutilization

Three new companies that don’t own fleet are renting your cars through their apps — and pulling traditional car rental into the new mobility agenda.

Trends in the Low-Cab Forward Market

After a day with Isuzu, here are some thoughts on low-cab forward sales, diesel versus gas, and how hard is it to tilt that cab by hand, especially on Isuzu's new Class 6 FTR?

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