July/August 2016

Cover Story

How to Increase Corporate Rental Sales

by Amy Winter-Hercher

Reservations don't just show up; rental companies need a plan to reach out and cater to local corporate accounts.

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Make a Game of It: Strategies to Improve Employee Engagement

By Mark Hart and Tom Diaz

"Gamification" techniques can establish healthy workplace competition and keep your employees motivated to sell.

Anatomy of a Customer Call

By Amy Winter-Hercher

During the initial phone call, what are the do's — and the don’ts to avoid — to help a rental agent book the reservation and win a repeat customer?

2016 Auto Rental Summit: People, Process, Profits

By Amy Winter-Hercher

Taking place Oct. 24-25, the 2016 Auto Rental Summit is moving to Orlando, Fla., with an agenda focused on fleet planning, recalls, risk, wage issues, and new technology solutions to boost utilization.


New Business Models: Your Fleet, Skurt's App

By Chris Brown

The Los Angeles-based startup uses car rental companies' fleet to serve the new mobility market.

Lobbying is Selling But to a Different Audience

By American Car Rental Association

Many of the steps you would use to prepare a traditional business pitch go into preparing for a policy pitch to elected officials.

Car Rental Q&A: How Can Gamification Work for my Company?

By Tom Diaz

Car rental operators ask questions relating to gamification and how the process can help motivate their workers.

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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Why Do We Visit Capitol Hill?

Members of the American Car Rental Association met with U.S. senators, representatives, and their aides last week. Here’s why bringing the message to this forum matters.

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

The Truth Behind Compact Van Depreciation

Why are large van values holding up better than their compact counterparts, and will it last?

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