November/December 2017

Cover Story

How to Capture Millennial Renters

by Amy Winter-Hercher

Millennials will one day constitute your largest customer base. Reaching them entails a diversified product offering, social interaction, streamlining the rental process, and marketing the experience.

Past Issues


Tips to Engage and Retain Existing Customers

By Amy Winter-Hercher

Rental companies can maintain relationships with past customers by keeping up with communication, offering incentives to rent again, and continuing to improve the customer experience.

Avoiding Electronic Toll Collection Pitfalls

By Leslie J. Pujo and Wesley D. Hurst

Recent customer complaints, class action claims, and legislation regarding car rental electronic toll collections raise the need for best practices when it comes to education and disclosures.


Fleets Assess Hurricane Impacts

By Chris Brown

Some 600,000 to 1 million vehicles were severely damaged or lost as a result of Hurricanes Irma and Harvey, resulting in a spike in vehicle sales and buoyed depreciation.

What Can Rental Companies Do to Extract More Revenue From Their Rentals?

By Andrew Rodriguez

At the end of a rental or reservation call, a rental agent should always ask to book future rentals.

ACRA Works — And I've Seen It

By William Plamondon

Bill Plamondon, vice president of ACRA, reflects on his more than 40 years in the industry and how ACRA has played a role in supporting the industry, especially from a legislative front.

Carsharing Concept Gains Momentum in Condominium Developments

By Alex Aryafar

This carsharing trend in condo complexes reduces parking spaces to increase buildable units, while on-demand self-service technology makes operating a private carsharing business more cost-effective for the building owner.


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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

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