Budget's Perfect Drive Grows to 600,000 Members

In celebration of the one-year anniversary of Budget's Perfect Drive loyalty program, the company has introduced new award options, such as airline miles, motorhome and motorcycle rentals, resort vacations and cruise ship packages. Budget has also introduced a special offer for an Odyssey DF 660 putter from Callaway Golf©.

Budget's special offer allows Perfect Drive members to redeem points for an Odyssey DF 660 putter. Members must use the points earned from their first four qualifying rentals, totaling at least $300 between April 1, 1999 and September 30, 1999.

Perfect Drive members can also redeem airline miles as well as car rental days. However, airline miles can only be redeemed in increments of 500. During non-peak periods from now until May 28, 1999, points can used toward the free rental of an economy through full-size vehicle rental at a 25% point discount.

The Perfect Drive loyalty program was originally launched on April 1, 1998. Callaway Golf was Budget's initial partner, but in the past year the program has garnered new award partners, K2© and Bolle©. The program currently has more than 600,000 members.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Auto Manufacturers: Mobility Disruptors or Fleet Providers?

Maven’s Alex Keros shares insights into evolving smart mobility business models and new opportunities with fleet management.

What is Your Time Worth?

Personal observations of retail and travel transactions reveal just how much a consumer’s time is worth today, and how increasingly intolerant we are of inefficient transactions.

Safeguarding Your Business with Brokers

While the high-profile bankruptcy of Atlas Choice has left many car rental companies wary of working with brokers, rental companies can take steps to protect themselves and ensure a productive relationship.

Job Finder: Access Top Talent. Fill Key Positions.

>