Budget's Perfect Drive Grows to 600,000 Members

In celebration of the one-year anniversary of Budget's Perfect Drive loyalty program, the company has introduced new award options, such as airline miles, motorhome and motorcycle rentals, resort vacations and cruise ship packages. Budget has also introduced a special offer for an Odyssey DF 660 putter from Callaway Golf©.

Budget's special offer allows Perfect Drive members to redeem points for an Odyssey DF 660 putter. Members must use the points earned from their first four qualifying rentals, totaling at least $300 between April 1, 1999 and September 30, 1999.

Perfect Drive members can also redeem airline miles as well as car rental days. However, airline miles can only be redeemed in increments of 500. During non-peak periods from now until May 28, 1999, points can used toward the free rental of an economy through full-size vehicle rental at a 25% point discount.

The Perfect Drive loyalty program was originally launched on April 1, 1998. Callaway Golf was Budget's initial partner, but in the past year the program has garnered new award partners, K2© and Bolle©. The program currently has more than 600,000 members.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

The Problem with Valuing Safety Technology

As advanced safety technologies have migrated to mainstream vehicles, retaining value for these options at resale remains an issue.

ELD Mandate: Is Your Head Still in the Sand?

If you think you have 11 weeks to implement an Electronic Logging Device system to meet the Dec. 18 compliance deadline, you really don’t — for a few reasons.

Who Controls Your Vehicles’ Data?

In the name of security, an automaker’s alliance is advocating denial of third-party access to the OBD-II port. Is this going too far?

Job Finder: Access Top Talent. Fill Key Positions.

>