In an attempt to draw additional corporate accounts, Dollar Rent A Car will roll out two new services, Applicant and VIP.
Applicant is aimed at Silicon Valley and other corporate areas that recruit college students. The program will cater to those businesses and companies flying in candidates for job interviews.
VIP will appear this fall and be tailored for CEOs and other senior executives. The program will provide curbside delivery and other one on one services similar to Hertz’ Platinum program.
Dollar Rent A Car has also recently joined Southwest’s Rapid Rewards frequent flier program.