Avis Names Deaver Marketing Vice President

Avis Rent A Car has named Scott Deaver the company's new executive vice president of marketing. Deaver, 48, was previously chief marketing officer for move.com, an online real estate and home services portal launched by Cendant Corp. in early 2000.

Last month, Avis became a wholly owned subsidiary of Cendant Corp., after Cendant concluded the purchase of Avis Group Inc.

"This appointment marks a new phase in our marketing efforts as Avis becomes fully integrated into Cendant Corp.," said F. Robert Salerno, president and chief operating officer of Avis. "We expect that Scott's energy and creativity, marketing knowledge and track record for strengthening brands will lead Avis and Cendant's rental car operations to new levels of growth."

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Another Ridiculous “Used Fleet Vehicle” Scandal

While media reports concentrate on the sting and the “outrage,” where’s the empirical evidence that fleet vehicles are less mechanically sound than vehicles sold from private owners?

Will IoT Herald a New Era in Fleet Efficiency?

With the ELD rule finally in effect, small fleet operators need to hunt for new efficiencies. In transportation logistics, Internet of Things (IoT) systems could have similar lasting impacts as telematics.

Will Cars Become Transportation Appliances?

The cars are still the stars, but this year’s L.A. Auto Show revealed an auto industry at a crossroads.

Job Finder: Access Top Talent. Fill Key Positions.

>