Hertz to Launch Luxury Service

Hertz Corp. plans to launch a luxury car rental program in June, offering such vehicles as Jaguars, Land Rovers, Lincolns and Volvos. The program, known as the Hertz Prestige Collection, will initially launch in 20 markets in the United States and Canada. Hertz plans to expand the program to 19 more North American markets by the end of 2003 and to several select European and Australian cities in 2002.

The Hertz Prestige Collection combines several makes and models from Premier Automotive Group, an enterprise of Ford Motor Company.

"Hertz Prestige Collection supplements our core car rental business with a new niche market for luxury vehicles and first-class service," said Brian J. Kennedy, Hertz's executive vice president for marketing and sales.

The program will offer customers free pick-up and return from suburban hotels and resorts within a 15-mile radius of Hertz Prestige Collection locations. In addition, all vehicles will feature the NeverLost on-board navigational system.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Five Business Model Trends for 2017

As new forms of mobility take flight, the borders with traditional car rental are starting to erode.

Are Commercial Drone Deliveries Eminent in the U.S.?

Amazon just delivered its first package by drone in England. Will U.S. delivery fleets be able to take advantage soon?

Autonomous Vehicles and the Changing Role of the Fleet Manager

With fewer drivers and substantially longer fleet lifecycles, fleet managers will pivot to new job functions.

Job Finder: Access Top Talent. Fill Key Positions.