Dollar Rent A Car has expanded its partner relationship with Southwest Airlines so that customers can now book a rental car on southwest.com. Dollar has been a member of the Southwest Airlines Rapid Rewards frequent flier program since 1999.
"Southwest Airlines customers are extremely savvy and value-conscious, and southwest.com is becoming their channel of choice for making their reservations with Southwest," said Fred Fleischner, Dollar's vice president of sales and marketing.
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