Advantage Partners With SideStep

SANTA CLARA, Calif. -- SideStep (www.sidestep.com), a growing online travel service, has partnered with Advantage Rent-A-Car, the largest independently owned car rental agency in the West. Advantage said the relationship is expected to extend the car rental company's distribution and reduce its costs.

In particular, the partnership is expected to assist Advantage in promoting its recent expansion into new markets, such as Seattle-Tacoma. In addition, Advantage hopes the partnership will increase the visibility of the company's fares and attract more customers to book on its Web site. "Our partnership with SideStep is a natural match, as they, too, follow our motto - 'makin' it easy' -- providing Internet consumers with easy access to a diverse range of rental vehicles for the best possible prices," said Jimmy Walker, CEO of Advantage. "Advantage has grown from five cars to a fleet of 12,000 vehicles since we started the company. Internet distribution is a key element of our marketing and sales strategy, and we're confident that SideStep can help us to accelerate our success by extending our reach to a sizeable set of new customers."

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Another Ridiculous “Used Fleet Vehicle” Scandal

While media reports concentrate on the sting and the “outrage,” where’s the empirical evidence that fleet vehicles are less mechanically sound than vehicles sold from private owners?

Will IoT Herald a New Era in Fleet Efficiency?

With the ELD rule finally in effect, small fleet operators need to hunt for new efficiencies. In transportation logistics, Internet of Things (IoT) systems could have similar lasting impacts as telematics.

Will Cars Become Transportation Appliances?

The cars are still the stars, but this year’s L.A. Auto Show revealed an auto industry at a crossroads.

Job Finder: Access Top Talent. Fill Key Positions.

>