ST. PETERSBURG, Fla. -- To generate more online business, Payless Car Rental is offering an online coupon that can be redeemed for a free upgrade as well as $10 off any upgrade.

As a result, the customer receives a larger vehicle, and the operation generates an incremental sale, said Holly Roff, marketing manager for Payless Car Rental System.

Payless has also upgraded its Web site (PaylessCarRental.com) to include a section for customer testimonials.

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