Alamo Resumes TV Advertising

FORT LAUDERDALE, Fla. -- ANC Rental Corp.'s new $10 million advertising campaign for its Alamo brand includes four TV commercials.

Ad firm DG&A, based in Santa Monica, Calif., created the campaign, which focuses on family vacations. The campaign is ANC's first since filing for Chapter 11 bankruptcy protection in Nov. 2001.

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