Hertz Prestige Collection Heads to Europe

Hertz has launched its "prestige collection" of vehicles, which includes pricey BMW and Mercedes models, at select European destinations in England, Germany and France. The company introduced the high-end fleet option in North America last year.

"The Hertz Prestige Collection complements Hertz's core business with a new niche market for prestige vehicles and first-class service," said Brian J. Kennedy, executive vice president for sales and marketing. "Before launching the collection in North America, we believed there would be a market for luxury rentals among business travelers, vacationers, people traveling to special events and those who just want to try out a great car or SUV. Our thoughts have been confirmed, and we've been pleased with the response of our customers. Expanding the Hertz Prestige Collection to select European cities is a logical move for us."

The European Prestige Collection features such vehicles as the Volvo S80 and V70, the Mercedes CLK Convertible, Mercedes E and S classes, and the BMW 5 and 7 series. Customers can reserve a car by model. All cars are hand-detailed before each rental.

 

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

A Shared Mobility Model Takes Shape for Fleets

Technology that allows cab drivers flexible access to a shared fleet is leveling the playing field for an 89-year-old taxi company.

Safety Tech: Crash Avoidance or Sensory Overload?

As advanced safety technologies become even more pervasive on mainstream vehicles, are we creating “stupid drivers?"

Own the Fleet, Own the Future

In the dialogue surrounding new transportation paradigms, fleets have been off the public radar until recently. Here’s what’s going on, and a way for you to participate in the conversation.

Job Finder: Access Top Talent. Fill Key Positions.

>