Avis Promo Supports Make-A-Wish Foundation

PARSIPPANY, N.J. -- Avis Rent A Car System today launched a vehicle-upgrade promotion that benefits the Make-A-Wish Foundation.

Through Feb. 13, 2003, Avis will encourage customers to upgrade to a premium or luxury vehicle from a "wish list" featuring such models as the Cadillac DeVille and Buick LeSabre. For each paid rental upgrade, Avis will donate $1 in credit to a special fund set up to provide free car rentals to the Make-A-Wish Foundation. Customers will be prompted at point-of-sale to participate.

The promotion is the first of its kind since Avis became the official rental car company of the Make-A-Wish Foundation this past summer. The foundation grants the wishes of children with life-threatening illnesses.

Over the past year, Avis has provided more than $300,000 worth of free and discounted rentals to families participating in the Make-A-Wish Foundation program. The donations have helped defray costs associated with wishes involving travel.

"This Make-A-Wish partnership highlights Avis' dedication to the communities we live and work in," said Scott Deaver, executive vice president of marketing for Avis. "We're proud to do what we do best --- take the stress out of travel --- while we help drive the wishes of children and their families."

Comment On This Story

Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Why Do We Visit Capitol Hill?

Members of the American Car Rental Association met with U.S. senators, representatives, and their aides last week. Here’s why bringing the message to this forum matters.

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

The Truth Behind Compact Van Depreciation

Why are large van values holding up better than their compact counterparts, and will it last?

Job Finder: Access Top Talent. Fill Key Positions.