Cendant Names Peebles to Marketing Post

PARSIPPANY, N.J. -- Cendant Car Rental Group Inc. announced that John Peebles will head up interactive marketing for its Avis and Budget brands as vice president of online and electronic marketing. In his new position, Peebles will oversee the avis.com and budget.com Web sites, as well as the relationships with Global Distribution Systems and online portal partners.

Peebles was most recently the vice president of client services for LockStream, a digital rights management software firm. Prior to that he worked for US Interactive, where he developed Internet strategies and Web sites for RCA, Network Solutions and the United States Senate.

Having also spent five years with Lexis-Nexis, Peebles brings to the Cendant Car Rental Group extensive experience in the development and marketing of electronic distribution products within a diverse group of industries.

"John Peebles' proven track record and broad experience in online marketing make him the ideal choice to lead Cendant Car Rental Group's electronic initiatives," said Scott Deaver, executive vice president of marketing for the Cendant Car Rental Group. "Both brands already enjoy great success in electronic channels, and John brings a fresh and knowledgeable perspective that will accelerate our growth."

Comment On This Story

Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Why Do We Visit Capitol Hill?

Members of the American Car Rental Association met with U.S. senators, representatives, and their aides last week. Here’s why bringing the message to this forum matters.

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

The Truth Behind Compact Van Depreciation

Why are large van values holding up better than their compact counterparts, and will it last?

Job Finder: Access Top Talent. Fill Key Positions.