Avis Partners With Yankees

PARSIPPANY, N.J. -- Avis Rent A Car System Inc. announced it has been named the 2003 official rental car company of the New York Yankees. The program features promotional benefits that include 30-second spots on select games to be televised on the YES Network, a pre-game Diamond Vision commercial and an in-game feature, a scoreboard message, a print ad in monthly issues of Yankees Magazine, and a backlit porch sign in the stadium.

As part of this sponsorship, the company will also hold monthly home plate ceremonies to honor individuals and organizations within the local area that also "Try Harder" by giving back to their community through volunteerism.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Car Rental Rates Up, Fleet Sales Down — Correlation?

Car rental companies’ recent fleet discipline is needed now more than ever.

Hertz, Avis Autonomy Partnerships: Good First Steps on a Long Path

Two new autonomous vehicle project partnerships bring the importance of fleet management to the fore.

An Inside Look at Car Rental in China

A trip to a new car rental convention in Guangzhou reveals a booming market, yet one facing unique challenges.

Job Finder: Access Top Talent. Fill Key Positions.

>