Avis Partners With Yankees

PARSIPPANY, N.J. -- Avis Rent A Car System Inc. announced it has been named the 2003 official rental car company of the New York Yankees. The program features promotional benefits that include 30-second spots on select games to be televised on the YES Network, a pre-game Diamond Vision commercial and an in-game feature, a scoreboard message, a print ad in monthly issues of Yankees Magazine, and a backlit porch sign in the stadium.

As part of this sponsorship, the company will also hold monthly home plate ceremonies to honor individuals and organizations within the local area that also "Try Harder" by giving back to their community through volunteerism.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

What is Your Time Worth?

Personal observations of retail and travel transactions reveal just how much a consumer’s time is worth today, and how increasingly intolerant we are of inefficient transactions.

Safeguarding Your Business with Brokers

While the high-profile bankruptcy of Atlas Choice has left many car rental companies wary of working with brokers, rental companies can take steps to protect themselves and ensure a productive relationship.

My Number One Takeaway from ICRS 2017

This year’s International Car Rental Show (ICRS) opened the door to new business models facing transportation today — yet adapting to these new technologies is not the first key to survival.

Job Finder: Access Top Talent. Fill Key Positions.

>