Avis Partners With Yankees

PARSIPPANY, N.J. -- Avis Rent A Car System Inc. announced it has been named the 2003 official rental car company of the New York Yankees. The program features promotional benefits that include 30-second spots on select games to be televised on the YES Network, a pre-game Diamond Vision commercial and an in-game feature, a scoreboard message, a print ad in monthly issues of Yankees Magazine, and a backlit porch sign in the stadium.

As part of this sponsorship, the company will also hold monthly home plate ceremonies to honor individuals and organizations within the local area that also "Try Harder" by giving back to their community through volunteerism.

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