Hertz Expands Satellite Radio Rollout

NEW YORK -- The Hertz Corp. announced plans to make the Sirius satellite radio service available to customers at 33 major airport rental locations in the U.S. by this summer.

The Sirius satellite radio service is now available to Hertz customers in Atlanta, Chicago, Dallas/Ft. Worth, Houston, Detroit, Denver, Phoenix, Las Vegas and primary airport locations in California and Florida.

Additional major markets will be rolled out each month thereafter, culminating in 33 markets by July. Along with the major market expansion, Hertz will also be expanding the vehicles available with Sirius to 28 different models.

"We've had positive customer feedback from the initial launch of Sirius in California and Florida," said Brian Kennedy, executive vice president of sales and marketing for Hertz. "We believe the time is right to expand the Sirius initiative to a greater number of our major airport locations around the country."

Sirius offers 100 satellite streams of programming that include 60 streams of commercial-free music and 40 streams of news, sports and entertainment nationwide.

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