OKLAHOMA CITY, Okla. -- Hertz finished number-one in this year's "Feeding Hope -- a Community Food Drive" event benefiting the Regional Food Bank of Oklahoma. The company collected more food than any other corporate supporter -- nearly 2,000 pounds.
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Taking in the seminars, discussions, and networking at the 2016 Auto Rental Summit, trend lines emerged around shifts in model mix, data protection issues, increasing labor costs, workforce engagement, and new platforms to rent cars.
Members of the American Car Rental Association met with U.S. senators, representatives, and their aides last week. Here’s why bringing the message to this forum matters.
Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.