Enterprise Scores High With Small Business Owners

ORADELL, N.J. -- Enterprise Rent-A-Car is among the most recognized and respected car rental companies by small business owners, according to a new study released by the Small Business Division of TechnoMetrica Market Intelligence. The study also reveals that Avis, Hertz and Budget rank high in terms of favorability but tend to be less familiar to small business owners.

The report findings are based on survey data collected this summer from a sample of 1,034 small businesses from TechnoMetrica's Small Business Insights Panel -- a representative panel of over 7,000 American small and home-based businesses.

In addition to ranking car rental companies in terms of familiarity and favorability, the study also examines trends in car rental usage habits, preferences, and expectations of small businesses in the U.S. Specific topics include rental frequency, rental locations, price expectations, influential factors in the purchase decision, and enrollment levels in rental car programs for small businesses.

The study also concludes that in general, rental car companies have a tough time addressing customer complaints. The study reports that half of all problems (53%) experienced by small businesses during car rental transactions are not satisfactorily resolved.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Five Business Model Trends for 2017

As new forms of mobility take flight, the borders with traditional car rental are starting to erode.

Are Commercial Drone Deliveries Eminent in the U.S.?

Amazon just delivered its first package by drone in England. Will U.S. delivery fleets be able to take advantage soon?

Autonomous Vehicles and the Changing Role of the Fleet Manager

With fewer drivers and substantially longer fleet lifecycles, fleet managers will pivot to new job functions.

Job Finder: Access Top Talent. Fill Key Positions.