Hertz, JCB Partner to Promote Japanese Travel

TOKYO, Japan -- JCB, an international credit card brand, and Hertz Asia Pacific in Japan have forged a partnership to promote Japanese traveling abroad.

The two companies announced they are focusing on strategies to revitalize global tourism. The joint campaign is scheduled for Sept. 22 through April of 2004.

JCB said the campaign's goal is to build demand among JCB's more than 45 million Japanese cardmembers by adding benefits for overseas use. When cardmembers make a Hertz reservation through JCB Travel and then buy two airline tickets or spend 70,000 yen or more with the JCB card, they receive a coupon good for a one-day free Hertz car rental in the U.S. These customers are also automatically entered in a lottery for a variety of prizes.

In addition, holders of JCB's "The Class" card receive free membership in the Hertz #1 Club Gold.

"This is our first partnership of this type with a credit card company, and we have strong expectations of increased sales due to JCB's extremely large number of cardmembers as well as Gold Card and other preferred customers," said Hiroyuki Kobayashi, marketing department manager for Hertz Asia Pacific Ltd.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Trump and Regulations: An Alt-Fuel View

With 2025 emissions targets back in review, manufacturers, alt-fuel, and alt-power suppliers weigh in on the potential impacts of Trump’s initiatives.

Why GM’s Telematics Announcement is a Really Big Deal

Enabling a telematics connection at the factory — and not through an aftermarket hardware installation — is a game changer for fleets.

Four Thoughts From the 2016 Conference Calls

Sifting through the notes of Avis Budget Group’s and Hertz Global Holdings’ recent fourth quarter conference calls give us some trend lines to watch out for in 2017. (Of course, this gives us an incomplete snapshot, as Enterprise Holdings is privately held.)

Job Finder: Access Top Talent. Fill Key Positions.

>