Avis Upgrade Promo to Benefit Make-A-Wish

PHOENIX -- Avis Rent A Car System has launched a special holiday promotion aimed at supporting the Make-A-wish Foundation and increasing customer upgrades.

Through Feb. 8 of 2004, customers can upgrade their rentals by selecting premium or luxury vehicles from the Avis "wish list," which features selections like the Cadillac DeVille and Buick LeSabre. As an added incentive to upgrade, most 2004 premium and luxury vehicles come equipped with XM Satellite Radio -- a service that is being offered free of charge. For each paid rental upgrade, Avis will donate $1 in credit to a special fund that helps to provide free car rentals to the Make-A- Wish Foundation.

Customers will be prompted at point-of-sale to participate. The promotion also will be featured on Websites for the Make-A-Wish Foundation (www.wish.org) and Avis (www.avis.com).

"We are grateful to Avis and its customers for this wonderful holiday gift," said Paula Van Ness, president and CEO of the Make-A-Wish Foundation of America. "Such generous support of the Make-A-Wish mission helps us grant the wishes of courageous children, enriching their lives with hope, strength and joy."

"Avis is dedicated to supporting the communities we live and work in," added Scott Deaver, executive vice president of marketing for Avis. "Through our partnership with the Make-A-Wish Foundation, we can demonstrate our very strong commitment to the children and their families by helping to make their wishes come true."

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Trump and Regulations: An Alt-Fuel View

With 2025 emissions targets back in review, manufacturers, alt-fuel, and alt-power suppliers weigh in on the potential impacts of Trump’s initiatives.

Why GM’s Telematics Announcement is a Really Big Deal

Enabling a telematics connection at the factory — and not through an aftermarket hardware installation — is a game changer for fleets.

Four Thoughts From the 2016 Conference Calls

Sifting through the notes of Avis Budget Group’s and Hertz Global Holdings’ recent fourth quarter conference calls give us some trend lines to watch out for in 2017. (Of course, this gives us an incomplete snapshot, as Enterprise Holdings is privately held.)

Job Finder: Access Top Talent. Fill Key Positions.

>