Budget to Feature MADD Promotion

PARSIPPANY, N.J. -- Budget Rent A Car System announced it will promote safe driving and carpooling throughout the season in support of Mothers Against Drunk Driving's (MADD) 17th annual "Tie One On For Safety" public awareness campaign.

Now through Jan. 1, participating Budget locations will feature a MADD promotion on larger-sized vehicles -- minivans, SUVs, luxury and premium vehicles. Customers will receive up to a 10% discount on weekly rentals and 5% on daily and weekend rentals for every rental booked under Budget customer discount number (BCD) U010737. MADD will also receive a $1 donation from each of these rentals.

In addition, Budget is also promoting the purchase of a MADD "safe party pack" through its Website, signage at the rental counter and in rental vehicles. The party pack features tips for hosting a great party, mocktail (non-alcoholic drink) recipes, red ribbons, coasters, and a $15 coupon toward a future Budget weekly rental. The safe party pack is available by giving $15 or more to MADD at www.budget.com/madd. All proceeds from the purchase will benefit MADD.

"Supporting MADD and its 'Tie One On For Safety' campaign underscores the Budget commitment to safe driving and great vacations," said Scott Deaver, executive vice president of marketing for Cendant Car Rental Group, the parent of Budget. "We're truly proud to join forces with such a great organization and hope that together, we can encourage holiday motorists to carpool and get everyone home safely."

Wendy J. Hamilton, MADD's national president, added: "We are grateful for Budget's support as we work to keep the roadways and families safe from drunk drivers this holiday season."

To make a reservation, customers can visit www.budget.com and enter BCD U010737 or ask for the MADD discount when calling 1-800-BUDGET-7. Certain restrictions apply. For complete details, visit the "Specials" section on www.budget.com or www.budget.com/madd.

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