SideStep Signs Agreements With Major RACs

SANTA CLARA, Calif. -- Travel search engine SideStep said it has signed both new and expanded marketing agreements with six major car rental providers: Dollar Rent A Car, Enterprise Rent-A-Car, Thrifty Car Rental, Hertz, Payless Car Rental and EZ Rent-A-Car.

Key campaign elements will include targeted advertising, special offers within search results on both the Web site and the SideStep toolbar, e-mail marketing and featured travel bargains.

"We aim to stay close to our customers, and SideStep helps us to achieve this by encouraging more consumers to use the site," said Scott Shuler, assistant vice president of Enterprise Rent-A-Car.

"SideStep offers us marketing programs that deliver high volumes of valuable customers," added Charlie Coniglio, Dollar Thrifty Automotive Group's staff vice president of e-commerce.

Online search advertising is positioned for significant growth. Industry analysts predict that U.S. online advertising will grow 53% from $11.5 billion in 2005 to $17.6 billion in 2008. Total advertising in the U.S. is expected to grow 10% from $278.5 billion to $307 billion for the same period. Comparatively, paid search is projected to grow 37% in 2005 alone, from $3.5 billion in 2004 to $4.8 billion this year.

Comment On This Story

Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Why Do We Visit Capitol Hill?

Members of the American Car Rental Association met with U.S. senators, representatives, and their aides last week. Here’s why bringing the message to this forum matters.

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

The Truth Behind Compact Van Depreciation

Why are large van values holding up better than their compact counterparts, and will it last?

Job Finder: Access Top Talent. Fill Key Positions.