Thrifty Web Site Turns Multilingual

TULSA, Okla. -- Thrifty Car Rental has completed the translation of its site into French, German and Spanish using the services of

"Addressing multicultural and multilingual markets is an important initiative for Thrifty, both domestically and abroad," said Brad Rosenthal, Thrifty's director of Internet strategy. "With a global presence, Thrifty is committed to making things as easy as possible for our non-English speaking customers on"

The change was made possible by integrating's GlobalLink Globalization Management System (GMS) with Thrifty's existing content management system to support the delivery of online content in French, German and Spanish.

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