Vanguard Awards Ad/Media Account to Fallon

MINNEAPOLIS --- Vanguard Car Rental, which owns National and Alamo, has selected Publicis Groupe's Fallon to handle the company's creative and media work on its advertising account, AdWeek reported.

Vanguard's advertising account was previously with DG&A in Los Angeles, AdWeek said. Nielsen Monitor-Plus reported that Vanguard spent $20 million on advertising last year.

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