Enterprise Names Sbarbaro Group VP in S. Calif.

Gardena, Calif. -– Enterprise Rent-A-Car has named Chris Sbarbaro as the new group vice president of sales and marketing for its Southern California operation.

Sbarbaro will oversee sales and marketing efforts for Enterprise, working specifically with insurance companies, local corporate business rentals and its entertainment rental division, which is based at the LA Center studios in downtown Los Angeles.

Sbarbaro began his career with Enterprise Rent-A-Car in 1991 and worked in the San Francisco Bay Area for ten years. Sbarbaro most recently was regional vice president for Enterprise in the San Fernando Valley region.

Sbarbaro will be located in the Southern California group headquarters in Gardena, California.

Comment On This Story

Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Auto Rental Summit: Five Trend Lines

Taking in the seminars, discussions, and networking at the 2016 Auto Rental Summit, trend lines emerged around shifts in model mix, data protection issues, increasing labor costs, workforce engagement, and new platforms to rent cars.

Why Do We Visit Capitol Hill?

Members of the American Car Rental Association met with U.S. senators, representatives, and their aides last week. Here’s why bringing the message to this forum matters.

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

Job Finder: Access Top Talent. Fill Key Positions.