Orbitz Uses Automatic Registration to Trim Booking Process

Chicago –- Travel search engine Orbitz introduced a new, condensed car-booking path, allowing Orbitz and CheapTickets customers to book a car through a three-step process.

The process begins from the homepage. After an initial search, results displaying the total price, including taxes and fees, appear in the car matrix. The customer selects their preferred rate and clicks to advance to the purchase page.

There, details of the rental can be reviewed, and contract and purchase information is submitted. The "confirm reservation" button on that page finalizes the purchase, and the process is completed.

The three-step booking process is possible with the help of automatic registration, a debut feature that eliminates the need to exit the booking path to become a registered user.

Comment On This Story

Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Why Do We Visit Capitol Hill?

Members of the American Car Rental Association met with U.S. senators, representatives, and their aides last week. Here’s why bringing the message to this forum matters.

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

The Truth Behind Compact Van Depreciation

Why are large van values holding up better than their compact counterparts, and will it last?

Job Finder: Access Top Talent. Fill Key Positions.