Orbitz Uses Automatic Registration to Trim Booking Process

Chicago –- Travel search engine Orbitz introduced a new, condensed car-booking path, allowing Orbitz and CheapTickets customers to book a car through a three-step process.

The process begins from the homepage. After an initial search, results displaying the total price, including taxes and fees, appear in the car matrix. The customer selects their preferred rate and clicks to advance to the purchase page.

There, details of the rental can be reviewed, and contract and purchase information is submitted. The "confirm reservation" button on that page finalizes the purchase, and the process is completed.

The three-step booking process is possible with the help of automatic registration, a debut feature that eliminates the need to exit the booking path to become a registered user.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Car Rental Rates Up, Fleet Sales Down — Correlation?

Car rental companies’ recent fleet discipline is needed now more than ever.

Hertz, Avis Autonomy Partnerships: Good First Steps on a Long Path

Two new autonomous vehicle project partnerships bring the importance of fleet management to the fore.

An Inside Look at Car Rental in China

A trip to a new car rental convention in Guangzhou reveals a booming market, yet one facing unique challenges.

Job Finder: Access Top Talent. Fill Key Positions.

>