After Acquisition, Advantage Appoints New CEO

SAN ANTONIO --- Following private investor group ARC Venture Holding Inc.’s purchase of Advantage Rent-A-Car, the rental agency has appointed George J. Gremse as CEO.

Gremse began his career in the industry with positions ranging from station manager to division vice president at Hertz and National Car Rental. More recently, he served as president of North American operations for Alamo Rent A Car.

Managing national and international service driven businesses, Gremse was president of Adia Staffing, N.A. (now Adecco) and its 325 branches in the U.S. and Canada. He later served as global chief information officer at Adecco. He has also been president and chief operating officer at Far&Wide Travel Inc. and area vice president for Citibank’s New York Retail Bank.

A native of the New York City area, Gremse served in the Peace Corps and holds a B.S. from Cornell University and an MBA from Baruch College of the City University of New York.

Also announced was the appointment of Rick DeJarnett as Treasurer.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

6 Takeaways from the 2018 International Car Rental Show

Technological solutions are finally moving from reality to theory, peer-to-peer platforms are being redefined, China has the biggest room for growth, while Sixt’s U.S. aspirations have only just begun.

The Irony of Customer Service in the Digital Age

Sure, any company would jump at the chance to use technology to reduce labor costs. But it also comes with some big, red, flashing warning lights.

Market Forces Driving Car Rental in 2018

An analysis of the conference calls of Avis Budget Group and Hertz Global Holdings reveal trends and initiatives involving fleet right sizing, pricing, ancillary revenue opportunities, and renting to ride-hailing drivers.

Job Finder: Access Top Talent. Fill Key Positions.

>