Europcar and Mazda Car Rental Sign Exclusive Partnership for Japan

July 14, 2006 -- Europcar, the leading European car rental firm which is 100% owned by Eurazeo, today entered into an exclusive long-term partnership with Mazda Car Rental Corporation, one of Japan’s leading car rental companies.

As of September 1st Mazda Car Rental will feature Europcar branding in key rental locations throughout Japan. The Partnership reinforces Europcar’s already successful expansion strategy for the region including a recent Master Franchise Agreement developing more than 20 Territories in the Asia Pacific region.

At the same time Mazda Car Rental and its customers benefit from Europcar’s worldwide network and expertise, with Europcar and Mazda Car Rental jointly approaching major Japanese and international corporations and the Japanese outbound car rental market.

The mainstay of the exclusive Partnership is the serving of mutual customers with a high standard of service quality. Europcar and Mazda Car Rental are both actively increasing their international business through a variety of initiatives including dedicated teams and call centres, and this agreement confirms and reinforces these commitments.

In a statement about the Partnership, Salvatore Catania, CEO, Europcar International said:

“Partnering with Mazda Car Rental aligns Europcar with a leading and dynamic player in Japan and reinforces our existing network within the Asia-Pacific region.

This Partnership, the first of its kind for Europcar, provides considerable synergies for both parties in the corporate and leisure markets and should contribute significantly to Europcar’s aggressive and ongoing development strategy in the region.

Best practice transfer from Europe’s leading Car Rental Company to Mazda Car Rental will be a deciding factor in our new relationship for the benefit of the customer on both sides.”

Mr. Uenishi, CEO of Mazda Car Rental said: “The partnership with Europcar, the leading European car rental company, will be an epoch in our history. This tie-up can bring the improvement of service to our customer as well as the expansion of our business. I have no doubt that it will be a large step toward the realization of corporate idea, “Driving is everything!”

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Five Business Model Trends for 2017

As new forms of mobility take flight, the borders with traditional car rental are starting to erode.

Are Commercial Drone Deliveries Eminent in the U.S.?

Amazon just delivered its first package by drone in England. Will U.S. delivery fleets be able to take advantage soon?

Autonomous Vehicles and the Changing Role of the Fleet Manager

With fewer drivers and substantially longer fleet lifecycles, fleet managers will pivot to new job functions.

Job Finder: Access Top Talent. Fill Key Positions.