Alseth to Lead Marketing at Avis and Budget

Avis Budget Car Rental LLC, the parent company of Avis Rent A Car and Budget Rent A Car, announced that Becky Alseth has been promoted to senior vice president of marketing. In this new role, she will oversee the marketing for Avis and Budget out of their corporate headquarters in Parsippany, N.J.

Since joining the company in 2004, she has held the position of vice president of branding for Avis and Budget. Alseth brings more than 15 years of experience to her new role having held a variety of senior level marketing positions at The Clorox Co, Nestle and Diageo.

Alseth received a BS from Montana Tech and a MBA from the University of Washington in Seattle. She currently lives in Morristown, N.J.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Five Business Model Trends for 2017

As new forms of mobility take flight, the borders with traditional car rental are starting to erode.

Are Commercial Drone Deliveries Eminent in the U.S.?

Amazon just delivered its first package by drone in England. Will U.S. delivery fleets be able to take advantage soon?

Autonomous Vehicles and the Changing Role of the Fleet Manager

With fewer drivers and substantially longer fleet lifecycles, fleet managers will pivot to new job functions.

Job Finder: Access Top Talent. Fill Key Positions.