Survey Says Business Travelers Will Trade Personal Info for Better Service, Perks

Business travelers book more trips online than ever before and look for sites where they can easily determine the total price of travel booked, according to a survey released by consulting firm Accenture.

The web-based survey of 794 U.S. business travelers who traveled more than 300 miles in the last six months was fielded in July and August 2006.

  • 83 percent said the most important feature an online travel site can provide is the ability to see the total price, including taxes and fees, at the time of purchase
  • 58 percent said being able to redeem points or miles for travel was an important feature of a travel site
  • business travelers are willing to provide additional personal information, such as age, marital status and leisure activities, in order to get better service from their travel suppliers
  • in return for sharing information, business travelers surveyed said they would like to receive perks, including preferred seating or upgrades, discounts and cash back
  • 63 percent of respondents indicated they would be willing to provide additional personal information in exchange for targeted promotions

    Travelers are willing to share preference information but expect the airline, lodging company or rental car firm to use that information to improve service, according to Accenture. The company suggests that travel suppliers consider teaming with other vendors like local restaurants and attractions to create promotions targeted at the traveler’s specific interests.

  • Comment On This Story

    Name:  
    Email:  
    Comment: (Max. 10000 characters)  
    Please leave blank:
    * Please note that every comment is moderated.

     
     

    Newsletter: Sign up to receive latest news, articles, and much more.

    Read the latest

    Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

    Auto Manufacturers: Mobility Disruptors or Fleet Providers?

    Maven’s Alex Keros shares insights into evolving smart mobility business models and new opportunities with fleet management.

    What is Your Time Worth?

    Personal observations of retail and travel transactions reveal just how much a consumer’s time is worth today, and how increasingly intolerant we are of inefficient transactions.

    Safeguarding Your Business with Brokers

    While the high-profile bankruptcy of Atlas Choice has left many car rental companies wary of working with brokers, rental companies can take steps to protect themselves and ensure a productive relationship.

    Job Finder: Access Top Talent. Fill Key Positions.

    >