Survey Says Business Travelers Will Trade Personal Info for Better Service, Perks

Business travelers book more trips online than ever before and look for sites where they can easily determine the total price of travel booked, according to a survey released by consulting firm Accenture.

The web-based survey of 794 U.S. business travelers who traveled more than 300 miles in the last six months was fielded in July and August 2006.

  • 83 percent said the most important feature an online travel site can provide is the ability to see the total price, including taxes and fees, at the time of purchase
  • 58 percent said being able to redeem points or miles for travel was an important feature of a travel site
  • business travelers are willing to provide additional personal information, such as age, marital status and leisure activities, in order to get better service from their travel suppliers
  • in return for sharing information, business travelers surveyed said they would like to receive perks, including preferred seating or upgrades, discounts and cash back
  • 63 percent of respondents indicated they would be willing to provide additional personal information in exchange for targeted promotions

    Travelers are willing to share preference information but expect the airline, lodging company or rental car firm to use that information to improve service, according to Accenture. The company suggests that travel suppliers consider teaming with other vendors like local restaurants and attractions to create promotions targeted at the traveler’s specific interests.

  • Comment On This Story

    Comment: (Max. 10000 characters)  
    Please leave blank:
    * Please note that every comment is moderated.

    Newsletter: Sign up to receive latest news, articles, and much more.

    Read the latest

    Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

    Why Do We Visit Capitol Hill?

    Members of the American Car Rental Association met with U.S. senators, representatives, and their aides last week. Here’s why bringing the message to this forum matters.

    The Customer Isn’t Always Right

    Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

    The Truth Behind Compact Van Depreciation

    Why are large van values holding up better than their compact counterparts, and will it last?

    Job Finder: Access Top Talent. Fill Key Positions.