OpenTravel Alliance Announces 2007 Advisory Forum

The OpenTravel Alliance (OTA), the travel industry's leading distribution specification development organization, will host its annual Advisory Forum in Montreal, Quebec on April 17-18, 2007. The event promises to be the most productive two days of the year for planning, developing, and implementing e-commerce for travel industry distribution professionals from every vertical – air, car, cruise, hotel, rail, leisure and destinations.

"Why pick the OpenTravel Advisory Forum over the myriad other travel distribution events out there?" asked John Turato, chair of OpenTravel and Vice President, Technology, for the Avis Budget Group. "To become a more valuable employee, to make a few industry friends, to have a good time and learn something in the process."

Who Should Attend, and Why?
E-commerce and distribution business executives

  • To book business
  • To understand how OpenTravel creates credibility and success in the travel marketplace
  • To educate the marketplace on their company's distribution capabilities

    E-commerce and distribution business analysts and project managers

  • To find solutions
  • To become more fluent in the existing OpenTravel messages and how to use them
  • To understand how current projects will benefit from the implementation of OpenTravel messages

    E-commerce technologists, architects, and software developers

  • To get the code right
  • To get up to speed quickly on software technology stacks and techniques
  • To learn about the available development resources and meet the people behind the OpenTravel architecture team

    Agenda Highlights The agenda will cover e-commerce and distribution topics ranging from real-life (not wishware) examples of mobile device distribution to using OpenTravel messages in a service-oriented architecture (SOA) environment to the always-popular OpenTravel workgroup presentations and interactive round-tables.

    For more information about attending, visit For information about available sponsorships, contact Valyn Perini at

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