Survey: Travelers Want Hybrids in Rental Fleets

Priceline.com recently conducted a survey of its rental car customers and found that an overwhelming majority (72%) of travelers want rental car companies to offer economical, environmentally friendly hybrid vehicles powered by both gasoline and electricity.

A similar majority (71%) of the 764 priceline.com customers who answered the survey said they would rent a hybrid and almost half (48%) said they would be willing to pay a premium for their "green" rental.

While hybrid vehicles are generally not available through most rental car companies or through priceline.com, most of the priceline.com customers surveyed (39%) said they would be willing to pay up to $1 to $3 more a day to rent a hybrid.

Additionally, according to the company, eight percent of the priceline.com customers said they would be willing to pay up to $4 to $6 more a day for a hybrid.

One percent of customers said they would be willing to pay up to $7 to $10 a day more. No one was willing to pay more than $10 a day extra, while 53% of customers said they were not willing to pay any premium to rent a hybrid.

The already high and rising price of gasoline was another theme that turned up frequently in the new priceline.com survey:

· If gasoline reaches $3 a gallon, almost half (47%) of the priceline.com customers said they would change their rental car preferences and opt for smaller, more fuel-efficient car types.

· 55% of customers prefer to rent more fuel-efficient cars such as mid-size (example: Pontiac Grand Am), compact (example: Ford Focus) or economy (example: Chevrolet Metro).

· 96% of customers say they fill up their rental cars themselves before turning them in, rather than pay refill fees. 52% said they spend time looking for the cheapest gas in an area before filling up prior to return.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Five Business Model Trends for 2017

As new forms of mobility take flight, the borders with traditional car rental are starting to erode.

Are Commercial Drone Deliveries Eminent in the U.S.?

Amazon just delivered its first package by drone in England. Will U.S. delivery fleets be able to take advantage soon?

Autonomous Vehicles and the Changing Role of the Fleet Manager

With fewer drivers and substantially longer fleet lifecycles, fleet managers will pivot to new job functions.

Job Finder: Access Top Talent. Fill Key Positions.